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Author: Emilie Bair

LinkedIn Advertising, Is it Worth It?

  |   Advertising

Social media networks are great for advertising (duh). They have a wide audience base, allow experts to reach a targeted audience, and can be good tools for generating brand awareness. Unfortunately, not all are made equal so marketers must be careful about their investment. As...

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Why Use a Media Buying Agency?

  |   Advertising

If you are considering purchasing media directly from the source like a radio station, TV station, newspaper, magazine or a billboard company, this may seem like a great decision. Why? You probably assume that by circumventing a media buying agency you'll save yourself about 15%...

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Digital Video: The Big 3

  |   Advertising, Digital Video

It's no surprise that digital video content has exploded in the advertising marketplace over the past few years. Sight, sound, motion, emotion; all of the wonderful qualities that helped television remain an advertising titan since the 1950's have now transferred to the mobile devices carried in...

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