DIGITAL MEDIA – the new advertising spotlight?
ESB Advertising is following the trend! According to AD-ology – digital media (display ads online, social media, and the like) is growing faster than traditional advertising (TV, outdoor advertising, etc.). An interesting subject indeed. While traditional advertising is still a mainstay and still very effective, companies should perhaps research how digital advertising would change their revenue landscape. Can your company reach its target consumers with digital media buying? If your company has a diverse target consumer group, it may be wise to do a hybrid marketing campaign, incorporating both the powers of digital media and traditional media together. It may lead to a more effective marketing campaign that will boost your revenue substantially! According to about a third of media buyers, they expect to see digital buys to make up a larger percentage of media buying than traditional mediums.