SERVICES
Advertising Analytics for Improved Marketing ROI
AI-Powered Advertising Analytics Services
Data-driven advertising starts with actionable analytics. ESB Advertising goes beyond surface-level metrics to deliver insights that connect ad spend directly to revenue. Our proprietary Mackdata platform integrates with your CRM to track what matters most: cost per lead, cost per booked job, and true ROI.
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Turn Ad Data Into Actionable Insights to Unlock Advertising Success
Every advertising dollar should work harder. Our advertising data analytics approach transforms raw campaign metrics into strategic recommendations that drive growth. We track conversion rates, attribution paths, and audience engagement across all channels to identify exactly which campaigns generate revenue.
Advertising Data Analytics That Drive Results
ESB Advertising provides comprehensive analytics solutions designed to give you complete visibility into campaign performance. From Google Analytics configuration to competitive intelligence, our certified digital strategists ensure you understand every aspect of your advertising investment.
Google Analytics Setup & Optimization
Whether you need a complete GA4 implementation or ongoing analytics management, our Google-certified team maximizes your platform investment.
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We configure conversion tracking, behavior flow analysis, and custom event monitoring to capture meaningful performance data. Our specialists track website traffic, lead submissions, phone calls, and e-commerce transactions to connect online activity with offline results.
Competitive Analysis & Market Intelligence
Understanding your competitive landscape is essential for advertising success. Our digital marketing specialists monitor industry leaders and direct competitors across all major advertising platforms.
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We analyze competitor ad spend, creative strategies, keyword targeting, and audience positioning to identify opportunities for your campaigns. These insights inform strategic recommendations that keep you ahead in your market.
"ESB Hive" Dashboard - Real-Time Ad Performance
The Mackdata dashboard provides 24/7 access to your advertising analytics in one unified view.
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Monitor ad spend, track leads, analyze conversion rates, and measure ROAS across all channels without logging into multiple platforms. Each dashboard is fully customizable based on your specific KPIs and reporting requirements. Our real-time reporting eliminates the delays of traditional advertising measurement.
Track Marketing Channels That Generate True Revenue
Connect advertising spend directly to booked jobs and closed sales. Our CRM-integrated analytics link campaign performance to actual revenue, providing attribution clarity that goes beyond standard cost-per-lead metrics.
The Importance of Cross-Channel Advertising Measurement & Attribution
Modern advertising spans multiple touchpoints across traditional and digital media. ESB Advertising provides unified measurement solutions that track performance across every channel, giving you a complete picture of how your advertising investment drives results.
Traditional Media Analytics
TV Advertising Analytics
Television advertising remains a powerful channel for brand awareness and direct response. Our TV analytics track reach, frequency, and audience engagement across broadcast networks and cable channels. We measure lift in website traffic, search volume, and conversion rates attributed to TV campaigns, connecting traditional media investment to digital outcomes.
Radio & Audio Advertising Analytics
Audio advertising through terrestrial radio, streaming platforms, and podcasts reaches engaged audiences throughout their day. Our audio analytics measure listener response through vanity URLs, dedicated phone lines, and attribution modeling that connects audio impressions to website visits and conversions.
Digital Advertising Analytics
Video & OTT Campaign Analytics
Streaming TV and connected TV advertising deliver targeted reach with digital measurement capabilities. We track OTT campaign performance across platforms including Hulu, YouTube TV, Roku, Paramount+, Peacock, and Max. Our video analytics measure view-through rates, completion rates, and conversion attribution to optimize creative and targeting strategies.
Programmatic Display & Social Media Analytics
Programmatic advertising and paid social campaigns require continuous optimization based on performance data. We analyze campaign metrics across Meta, LinkedIn, TikTok, Google Display Network, and programmatic exchanges. Our analytics identify top-performing audiences, creative variations, and placement strategies to improve efficiency and scale results.
Multi-Touch Attribution for Full-Funnel Visibility
Customer journeys rarely follow a linear path. Our multi-touch attribution modeling assigns appropriate credit to each advertising touchpoint, from initial awareness through final conversion. This approach reveals how channels work together to drive results, informing budget allocation decisions based on true contribution rather than last-click bias.
Discover ESB's Programmatic Advertising Capabilities
ESB Analytics - Advertising Insights to Boost Ad Performance
Mackdata is ESB Advertising's proprietary marketing intelligence platform, built specifically for performance-focused advertisers. As a Google Premier Partner with over 315 media partners and 1,738+ commercials produced, we bring proven expertise and cutting-edge technology to every analytics engagement. Our integrated approach eliminates data silos and delivers comprehensive cross-channel insights that drive smarter marketing decisions.
We Measure Success Through Clear Advertising Metrics
ESB Advertising focuses on metrics that impact your bottom line—not vanity numbers. We track cost per lead, cost per acquisition, and cost per booked job rather than impressions and CPM alone. Our analytics approach connects advertising investment directly to revenue outcomes, providing the accountability your marketing budget demands.
Key advertising metrics we track:
Cost per lead (CPL)
Measure acquisition efficiency across all channels
Cost per booked job
Connect ad spend to actual revenue, not just form fills
Return on ad spend (ROAS)
Calculate true profitability by campaign
Conversion rate
Track performance from click to customer
Call conversion rate
Attribute phone leads to specific ads and keywords
Customer acquisition cost (CAC)
Understand lifetime value versus spend
Interested in Our Advertising Analytics Tools?
Our AI-powered bidding optimization adjusts campaign settings based on performance signals, maximizing conversions within your budget. Budget pacing algorithms ensure consistent spend throughout campaign periods while reallocating investment toward top-performing channels and audiences. Whether you need full-service analytics across streaming TV, programmatic display, paid search, social media, radio, or broadcast television—ESB Advertising provides unified measurement under one roof.
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Evaluate Your Advertising Spend in a Few Clicks
Access complete campaign analytics anytime through the Mackdata dashboard. Track spend, leads, conversions, and revenue attribution across all advertising channels from a single interface. Our real-time reporting gives you immediate visibility into campaign performance, enabling faster optimization and reducing wasted spend on underperforming ads.
Advertising Analytics FAQs
What Are Important Digital Advertising Performance Metrics?
OTT and streaming TV advertising measurement combines reach and frequency data with digital attribution. We track website visits, search lifts, and conversions within attribution windows following ad exposure. CRM integration enables closed-loop reporting that connects streaming impressions to actual sales, revealing true campaign ROI.
What Are The Top Strategies For Scaling ROI In Streaming Ad Campaigns?
OTT and streaming TV advertising measurement combines reach and frequency data with digital attribution. We track website visits, search lifts, and conversions within attribution windows following ad exposure. CRM integration enables closed-loop reporting that connects streaming impressions to actual sales, revealing true campaign ROI.
Are Real-Time Ad Performance Tracking Tools Worth the Investment?
Real-time advertising analytics provide significant competitive advantages. Immediate visibility into campaign performance enables faster optimization, reducing wasted spend on underperforming ads. Platforms like Mackdata deliver the data speed and integration depth required to maximize advertising ROI in competitive markets.
What Makes ESB Advertising Different From Other Analytics Agencies?
ESB Advertising combines proprietary technology with full-service capabilities that most agencies cannot match. Our Mackdata platform provides AI-powered analytics, call tracking with sentiment analysis, and direct CRM integration—all built in-house. As a Google Premier Partner with certified analytics experts, we deliver measurable results across both digital and traditional media channels, tracking true ROI through cost per booked job rather than surface-level metrics.
What sets ESB apart:
- ✓ Proprietary Mackdata platform – AI-powered analytics built in-house, not third-party tools
- ✓ CRM-connected attribution – Direct integration with ServiceTitan, HubSpot, and Salesforce
- ✓ AI call tracking with sentiment analysis – Evaluate lead quality and customer satisfaction automatically
- ✓ Cost per booked job tracking – Measure revenue outcomes, not just leads
- ✓ Google Premier Partner status – Certified expertise with priority platform support
- ✓ Full-service coverage – Unified analytics across digital, streaming TV, radio, and traditional media
- ✓ Real-time dashboard access – 24/7 visibility into campaign performance through Mackdata
