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Michael & Son Services

About This Project


If You Can’t, We Can!


Two trucks and a home garage is how the Michael & Son brand got its start many years ago. If you live in any of Michael & Son’s ever-expanding markets today, you won’t be able to miss one of the 600+ trucks that now make up the fleet. Michael & Son’s rapid growth can be attributed in large part to their understanding of and dedication to consistent and cohesive advertising.


As Michael & Son’s partner for the last 6 years, ESB has helped the DMV’s leading plumbing, electric, and HVAC contractor ensure yearly growth and expansion. We coined the tagline “If You Can’t, We Can” and have since used Michael & Son’s ability to solve any problem as a common theme for a variety of campaigns. As the brand has grown year after year, so has the scope of our productions, with our most recent full-length super bowl ad having featured the legendary Mike Tyson and garnering huge media attention.




“Michael & Son partnered with ESB Advertising over 5 years ago and our success in expanding into other markets would have not been possible without their efforts. ESB has been able to create powerful partnerships with media outlets and coupled with an innovative team, they have created cohesive campaigns that make a mark on every market we enter.

Their exceptional media buying, market analysis, digital solutions, high quality production, and stand-out creative team have truly played a key role to the success of our entire operation.” Basim Mansour, President, Michael & Son Services


Home Improvement