Digital Marketing Agency West Virginia – AI-Powered Marketing & Advertising
ESB Advertising delivers AI-powered digital marketing for West Virginia companies across Charleston, Huntington, Morgantown, Parkersburg, and Wheeling. West Virginia’s economy spans energy production, healthcare systems, tourism in the Appalachian highlands, and a reliable home services sector serving communities across mountain terrain and seasonal weather challenges. Our digital agency helps West Virginia businesses compete with CRM-connected campaigns that track cost per lead and true ROI—not impressions alone. Whether you’re a plumbing contractor serving Charleston metro homeowners, a healthcare network expanding in Morgantown, or a retailer targeting Huntington consumers, we build programmatic, PPC, SEO, and traditional media strategies designed for West Virginia’s regional markets. With Mackdata’s real-time analytics, West Virginia companies see exactly which advertising channels generate booked jobs and revenue, allowing smarter ad spend across search, streaming TV, and social media.
Why West Virginia Advertisers Choose ESB Advertising:
- AI-Powered Optimization Our proprietary Mackdata platform optimizes campaigns in real-time based on revenue, not impressions
- CRM-Connected Attribution Direct integration with ServiceTitan, HubSpot, and Salesforce for true ROI tracking
- Full-Service Capabilities Digital marketing, programmatic advertising, traditional media, and creative services under one roof
- Google Premier Partner Top-tier expertise in Google Ads, Local Service Ads, and Performance Max
- Performance-Based Results Track cost per lead, cost per booked job, and true ROAS across every campaign
Digital Marketing Services for West Virginia Companies
Programmatic & OTT Advertising
Access premium streaming inventory on Hulu, YouTube TV, Roku, Paramount+, Peacock, and Max. Our CRM-connected programmatic advertising optimizes bidding based on revenue and conversions—not CPM. See exactly which platforms drive leads and sales for your West Virginia business.
PPC & Search Engine Marketing
Capture high-intent audiences in West Virginia with Google Ads and Bing Ads management. As a Google Premier Partner, our digital marketing team builds campaigns focused on lowering cost per acquisition while scaling qualified lead volume across search, display, and Performance Max.
Google Local Service Ads Management
Dominate local search in West Virginia with Google LSA management. Our specialists optimize your profile, manage reviews, and ensure you only pay for qualified leads—making LSA one of the most cost-effective channels for West Virginia home services and local businesses.
SEO & Content Marketing
Improve organic visibility across West Virginia search results with strategic SEO services. Our digital agency provides keyword research, technical optimization, content creation, and link building to drive long-term traffic and lead generation.
Social Media Marketing
Build brand awareness and drive engagement with West Virginia audiences on Facebook, Instagram, LinkedIn, and TikTok. Our social media team creates data-driven campaigns that connect your brand with target customers through paid advertising and organic content.
Traditional Media Buying
Reach West Virginia audiences through TV, radio, print, and outdoor advertising. With relationships across 315+ media partners and 1,738 commercials produced, our agency negotiates premium placements that maximize visibility across West Virginia markets.
Mackdata - Proprietary Marketing Engine for West Virginia Businesses
Mackdata is the backbone of our digital agency. This proprietary platform gives West Virginia companies direct access to premium ad inventory, AI-powered targeting, and real-time analytics that connect campaign performance to actual business outcomes.
What sets Mackdata apart: CRM integration with ServiceTitan, HubSpot, and Salesforce. Track cost per lead, cost per booked job, and revenue attribution—not vanity metrics.
- AI Analytics Track ROI, audience engagement, conversion rates, and revenue attribution in real-time across all channels
- AI Creative Generate high‑performing ad creatives tailored to audiences with data-driven recommendations
- AI Call Tracking Measure offline and online marketing performance with sentiment analysis and campaign attribution
Industries We Advertise For in WV
Our digital agency specializes in industries where measurable ROI matters most. We’ve developed deep expertise serving West Virginia businesses that demand lead generation, customer acquisition, and revenue growth.
Home Services Digital Marketing
We are the go-to digital agency for West Virginia HVAC, plumbing, roofing, and home services companies. Our CRM-connected campaigns track every lead from first impression to booked job.
Retail Marketing
Drive foot traffic and online sales for West Virginia retail businesses with omnichannel advertising. We measure store visits, online conversions, and revenue lift across streaming TV, paid social, and search campaigns.
Healthcare Marketing
Reach West Virginia patients with compliant, strategic healthcare advertising. Our digital agency creates campaigns for hospitals, clinics, and wellness brands that build trust and drive appointments.
Restaurant Marketing
Fill tables and boost delivery orders for West Virginia restaurants with marketing that works. From local awareness campaigns to digital ordering promotions, we help restaurants grow revenue across every channel.
Proven results for Businesses
Our digital agency delivers what others only promise. We measure success by the metrics that matter: leads generated, jobs booked, and revenue earned. Our campaigns have driven measurable growth across businesses in competitive markets.
See how we’ve achieved:
- 10x+ ROAS for clients across industries
- Lowered cost per lead through AI-powered optimization
- Scaled revenue with CRM-connected attribution
Partner With a Results‑Driven Digital Agency
Stop guessing and start measuring. ESB Advertising connects your campaigns directly to your CRM—so you see cost per lead, cost per booked job, and true revenue attribution across every West Virginia marketing channel.
Why companies choose our digital agency:
- CRM-connected attribution that tracks every dollar to revenue
- AI-powered optimization through our proprietary Mackdata platform
- Google Premier Partner expertise across search, LSA, and Performance Max
- Full-service capabilities from strategy to creative to media buying
- Emmy award-winning production team for commercial creation
Whether you need to lower your cost per lead, scale your advertising spend in West Virginia markets, or finally see which campaigns actually drive sales—we’re ready to help.
Frequently Asked Questions – Digital Agency West Virginia
What digital marketing services does your agency offer ?
ESB Advertising is a full-service digital agency offering programmatic and OTT advertising, PPC management, Google Local Service Ads, SEO, social media marketing, and traditional media buying across TV, radio, print, and outdoor. We also provide creative services and commercial production through our Emmy award-winning team.
How is your digital agency different from other West Virginia marketing companies?
We connect your advertising campaigns directly to your CRM. While most digital agencies report on impressions and clicks, we track metrics that drive growth—cost per lead, cost per booked job, and true ROI. Our Mackdata AI platform provides revenue-based optimization with compatibility for ServiceTitan, HubSpot, Salesforce, and more.
What industries do you serve in West Virginia?
Our digital agency specializes in home services (HVAC, plumbing, roofing), retail, healthcare, and restaurants across West Virginia. We’ve developed deep expertise in industries where lead generation and measurable ROI are critical for West Virginia businesses.
How much does digital marketing cost in West Virginia?
Our pricing varies based on services, channels, and campaign scope. We offer flexible engagements from project-based work to full-service retainers. Every West Virginia client receives a custom proposal based on their goals and budget. Schedule a free consultation to discuss your needs.
