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ESB Advertising helps retailers attract more customers through paid search, social media, video and ecommerce marketing. Campaigns are built to increase store visits, online orders, repeat purchases and revenue across the customer journey. Using Mackdata, our proprietary AI marketing engine, we then connect marketing activity to real business outcomes, showing which campaigns, channels and ads are driving customers and sales.
Retail digital marketing services at ESB run across digital and traditional channels under one roof, planned as one media buy rather than six disconnected ones. We are a Google Premier Partner, which puts ESB in the top 3% of Google Partner agencies in the US, and we buy across 315+ media partners. Shoppers move between a phone, a television, and a sidewalk in a single afternoon. Your retail marketing should follow them.
Our retail digital marketing services cover the channels a retail brand actually needs:
Search engine optimization and local SEO that grow organic traffic, keyword rankings and online presence
Paid search marketing and pay per click campaigns across Google Ads, Microsoft Ads and Google Shopping
Social media marketing, paid social media management and email marketing for repeat buyers
Content marketing, content creation and video production built for the retail industry
Web design, web development and conversion rate optimization (CRO) on the pages that close the sale
Branding, market research and video marketing that sharpen brand recognition before the media runs
Programmatic, connected TV and traditional media buying under one planRetail PPC puts your product in front of demand that already exists. ESB manages Google Ads and Microsoft Ads for retailers across search, shopping campaigns, and Performance Max, with product listings optimized against feed quality rather than left at default.
Retail PPC advertising rewards precision: better landing pages lower cost per click, and a higher CTR pulls more qualified prospects into the same budget. Return on ad spend rises when the traffic is high-value customers rather than volume.
Our retail PPC management work covers four things every account needs:
ESB combines retail SEO services with local search and social media advertising to increase visibility and sales. We target high-intent keywords, optimize product and store pages, strengthen Google Business Profiles, improve technical SEO and support authority growth.
Paid and organic social campaigns build awareness, retarget interested shoppers and encourage repeat purchases. The goal is stronger search visibility, more qualified traffic and greater customer lifetime value.
Television did not disappear. It moved online. Connected TV and OTT put retail brands on Hulu, Roku, YouTube TV, Paramount+, Peacock and Max with the targeting precision of digital and the impact of a screen in the living room. ESB's programmatic advertising desk buys that inventory directly, including display, digital out-of-home, and retail media network placements where they fit the category.
ESB has produced 1,738 commercials and buys broadcast and cable across 50+ networks, so retail brand creative and the media plan come from the same building. Our TV and radio media buying team uses Nielsen research, daypart analysis and post-log verification on the linear side.
Then we measure it like digital. Household exposure data connects TV viewership to store visitation, which turns a channel most retailers buy on faith into one with a reported cost per visit.
Geofencing draws a boundary around your locations, your events, and your competitors' parking lots, then serves ads to the devices inside them. Hyper-local targeting catches a shopper who is already out and deciding which retail brands to visit next.
For multi-location retail brands, this is how a national budget behaves locally. Each store gets its own radius, its own creative, and its own performance line in the report, so a strong market is not hidden inside an average. ESB runs this pattern for boutiques, luxury retail chains, consumer packaged goods brands and ecommerce retailers with showrooms.
Free audit. No long-term contract. No retainer. We will show you where your retail PPC budget leaks and what it should be buying in search results instead.
Get Your Free PPC AuditRetail digital marketing uses paid search, social media, streaming TV, display, email and SEO to move shoppers toward purchase. The real difference is measurement. ESB tracks the marketing metrics that matter, including store visits, in-store sales lift, customer acquisition cost, qualified leads and ROI, connecting online and offline performance across the full customer journey.
Retail attribution should show which campaigns contribute to actual revenue, not just which ads generated clicks or website visits. ESB connects advertising platforms with CRM and sales data to follow customers further through the buying journey and identify which channels contributed to completed purchases. This gives retailers a clearer view of campaign performance and helps shift budget toward the advertising that generates real sales.
ESB’s retail and consumer work spans mattress chains, professional sports, pizza franchises and home improvement brands. The case studies show what that work produced. Paisano’s Pizza grew from under 10 locations to over 40, an increase of more than 400%. Mattress Warehouse grew its store count from 193 to 292. Two long-term partnerships show the range: one a multi-state mattress retailer, the other a home services brand that expanded into 8 markets.
Mattress Warehouse sells a considered purchase that almost always ends in a showroom, so store visits are the conversion that counts. ESB runs AI-driven targeting and foot traffic attribution across the chain, increasing in-store sales and improving customer loyalty year over year.
ESB helped Michael & Son Services grow from a hometown plumbing, electrical and HVAC contractor into an 8-market business with annual revenues over $100 million. ESB runs its media mix, from broadcast TV and radio to streaming, paid search and out-of-home, behind the “If You Can’t, We Can!” campaign. Revenue almost doubled from 2011 to 2019, while overall advertising costs fell by 17%.
We measure and optimize traditional TV campaigns to ensure maximum ticket sales and drive consistent foot traffic to games.
Utilizing AI-driven targeting and attribution, we consistently increase in-store visits and improve customer retention rates.
By implementing a strategic, data-driven paid search approach, we’ve consistently delivered measurable growth in foot traffic and store revenue.
ESB Advertising is one of the largest agencies in the Mid-Atlantic, with an Emmy award-winning creative team and a performance-based model. No long-term contracts. No retainer fees. You own your Google Ads and Microsoft Ads accounts, your conversion tracking and your first-party data.
Every retail engagement starts with an audit of what you are running now, then a custom retail digital marketing plan built around your stores, your target market and your margins. Our creative services team produces the spots, our buyers place them, and Mackdata reports what came back. Online reputation management and brand visibility work run alongside the media, because a strong retail brand converts paid traffic at a lower cost.
You get one team for integrated campaigns across search, social media, streaming and traditional media, with a single line of accountability. Retail foot traffic marketing, e-commerce growth and brand awareness come from the same plan and the same budget.
Bring your current retail marketing numbers. We will tell you what your retail digital marketing spend is really producing and what we would change first to grow store visits and sales.
A retail marketing agency plans, buys and measures the advertising that brings shoppers to your stores and your site. At ESB that means retail marketing strategy, creative services, media buying across digital and traditional channels, and reporting that ties ad spend to in-store sales and store visits. A retail marketing company should own the numbers as well as the campaigns, and a retail digital marketing strategy that ignores the store is only half a plan.
ESB uses foot traffic attribution and CRM integration together. Location data confirms the store visit, your point-of-sale or CRM record confirms the transaction, and Mackdata joins them to the campaign that produced the visit. Retailers see cost per visit and cost per sale beside the usual conversion rate, so a digital marketing agency for retail can be judged on revenue rather than traffic.
Yes. Multi-location retail brands are a key part of our retail work, including franchise groups where corporate and local marketing budgets have to coexist. Each location gets its own geofencing radius, budget line and conversions report, while the brand keeps one creative standard. Digital marketing for retail stores works best when local performance is visible, because market share is won store by store.
While our performance-driven strategies have redefined success in the retail industry , our marketing approach, proprietary AI and attribution technology excel across a variety of demanding sectors. Discover how we leverage our proven, data-backed methodologies to drive measurable growth for other industry-leading brands. Additional industries we serve include:
At ESB Advertising, we pride ourselves on our unmatched ability to bridge digital marketing and physical retail success. Our innovative AI methodologies, combined with deep retail marketing expertise, ensure your business stands out in an increasingly competitive landscape.
Ready to transform your retail traffic and elevate your brick-and-mortar results? Connect with our experts today and experience the ESB Advertising advantage.
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