Digital Marketing Agency Maryland

ESB Advertising is a full-service digital marketing agency helping Maryland businesses—from Baltimore and Annapolis to Rockville, Frederick, and the Eastern Shore—generate leads, increase revenue, and achieve measurable ROI. We combine advertising expertise with our proprietary AI-driven Mackdata platform to deliver smart campaigns with real results—tracking cost per lead and cost per booked job, not just impressions.

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Full-Service Advertising Agency Capabilities

Creating campaigns for brand awareness is a crucial part of marketing. We at ESB Advertising are here to provide you with the strategy, guidance, and execution to grow and support your business. As a data-driven media buying agency, we are committed to generating bottom-line results through memorable and measurable advertising.

Campaign Strategy Development

We want to ensure you get the optimum results for your investment. Our services are customized to your specific goals. The campaigns we create are tailored to the needs of your brand, devising strategies that help further your business in the Maryland market.

Digital Advertising Services

Through ESB Advertising, you can take advantage of the power of the internet in promoting your brand to your target market. We offer comprehensive digital marketing services tailored to the needs of your products and services:

Search Engine Optimization (SEO): Technical audits, keyword research, content strategy, and local SEO targeting Baltimore, the D.C. metro area, and throughout Maryland to increase organic visibility on Google
Google Ads & Bing PPC Management: Expertly managed pay-per-click campaigns optimized for cost per acquisition and ROI—not just clicks. We are a Google Premier Partner.
Programmatic & Streaming TV Advertising: Reach your audience across premium OTT platforms including Hulu, YouTube TV, Roku, Paramount+, Peacock, and Max with CRM-connected attribution and true ROAS measurement
Social Media Marketing: Build brand awareness and engage your Maryland audience across Facebook, Instagram, LinkedIn, and TikTok with data-driven strategies

TV, Radio & Traditional Advertising

Traditional advertising remains a powerful tool in creating well-rounded campaigns. Our knowledgeable media buying experts secure the best advertising rates across TV, radio, print, and outdoor in the Mid-Atlantic region. Throughout our years in the business, we have forged strong relationships with over 315 media partners.

Emmy Award-Winning Creative Services

Our creative team produces the collaterals for your campaign, including concept creation, scriptwriting, video production, photography, and graphic design. Your vision is brought to life by our Emmy award-winning producers, ensuring excellent output consistent across all platforms.

White Label Agency Solutions

Using our extensive experience in media planning and buying, we manage over 500 campaigns in the local US market monthly. As an Agency Trading Desk, we offer white label services so you can have digital marketing experts on your team at reduced cost.

Analytics & Performance Reporting

We pride ourselves on full transparency at ESB Advertising. Through our exclusive Mackdata Dashboard, you can monitor campaign performance 24/7. Our team provides competitive analysis to keep you updated on competitor advertisements and industry trends.

Industries Served by Our Maryland Marketing Agency

ESB Advertising delivers results-driven marketing for Maryland businesses across multiple industries. Our diverse client portfolio gives us insight to develop innovative strategies tailored to your market.

Home Services

HVAC contractors, plumbers, roofers, and service professionals looking to generate qualified leads.

Healthcare

Medical practices, dental offices, and providers seeking new patient acquisition.

Retail

Stores and e-commerce brands driving foot traffic and online sales.

Restaurants

Local eateries and regional chains building brand awareness and customer loyalty.

Talk to Our Maryland Advertising Team

Compelling, strategic, and progressive advertising solutions are within your reach. Together, we can help your brand grow and create lasting impressions. Schedule a free consultation with our Maryland marketing experts.

Benefits of Partnering With a Maryland Marketing Firm

Getting help from a digital marketing agency offers significant benefits for businesses across Maryland—from Baltimore and Annapolis to Rockville, Silver Spring, and Frederick. If these factors sound relevant to your business, hiring a marketing agency in Maryland may be the right move.

Access to Certified Digital Marketing Specialists

Building an in-house marketing team is expensive and requires great effort. By partnering with a digital marketing agency in Maryland, you gain access to experienced professionals—certified Google specialists, media buyers, and strategists—without recruitment headaches. Whether you operate in Montgomery County, Prince George’s County, or the Eastern Shore, our team serves as your dedicated marketing department.

Focus on Core Business Operations

Getting help from a Maryland digital marketing agency takes a huge workload off your hands. This allows you to prioritize business operations and focus on your company’s core activities while we handle your advertising across the Baltimore-Washington metro area and beyond.

Reduced Marketing Costs and Risk

Employing permanent staff for digital marketing costs you in salaries, taxes, and benefits. With ESB Advertising, Maryland businesses from Columbia to Bethesda get a full team at their service while we effectively manage your campaign budget to deliver return on investment.

Mackdata AI-Powered Technology Platform

A good digital marketing agency should have state-of-the-art software to run successful campaigns. ESB Advertising invests in premium tools most Maryland SMBs don’t have access to—our proprietary Mackdata platform provides AI analytics, AI creative generation, and AI-powered call tracking to reach customers throughout the Old Line State.

Outside Perspective From Industry Experts

A digital marketing agency in Maryland offers invaluable outside perspective on your business. Our team continuously researches local market trends—from the I-270 tech corridor to the Port of Baltimore industries—helping you transcend a limited point of view and connect with customers across the state.

See How We Drive Results Through Our Marketing Services

Learn why Maryland businesses trust ESB Advertising.

Our Case Studies

About Our Digital Marketing Company

Consistency and cohesiveness are key for a successful campaign. Our team is composed of individuals with years of experience in the advertising industry: with the help of our media buyers, digital marketers, and Emmy award-winning producers, we assure you that your brand will be taken care of.

Why Maryland Businesses Choose ESB Advertising

The first step to business success is by leading potential customers to your products and services. With the emerging brands in the market, getting the attention and loyalty of consumers can be difficult. But worry not, because our team is here for you. We provide the following services to our clients:

AI-Optimized Campaign Performance

Our Mackdata platform uses artificial intelligence to optimize campaigns in real time, adjusting bids based on revenue performance rather than vanity metrics.

CRM-Connected Lead Attribution

Direct integration with ServiceTitan, HubSpot, and Salesforce means we track actual leads and booked jobs—giving you true cost per acquisition data.

Proven ROI for Regional & National Brands

Trusted by brands like Michael & Son Services, Long Roofing, Washington Nationals, and Mattress Warehouse, we deliver measurable results that impact your bottom line.

Partner With a Results‑Driven Digital Marketing Company in Maryland

If you’re looking for a digital marketing agency Maryland businesses can depend on, ESB Advertising is here for you. Compelling, strategic, and progressive advertising solutions are within your reach. Together, we can help your brand grow and create lasting impressions.

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Let’s talk about your goals and how we can help.

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