Programmatic that connects ad spend to real sales
Stop buying programmatic based on CPM alone. We connect OTT and programmatic directly into your CRM so you can see cost per lead, cost per booked job, revenue, and true ROI across streaming and digital channels.
See performance the way your business actually runs
Our dashboard pulls live data from your CRM and shows exactly what matters. Not impressions. Not clicks. Leads, jobs, revenue, and ROI by platform.
Programmatic Marketing Results Overview
CRM-connected data showing cost per lead, booked job, and revenue
Performance by Streaming Platform
| Platform | Cost Per Lead | Cost Per Job | Revenue |
|---|---|---|---|
| Hulu | $42 | $118 | $215,000 |
| YouTube TV | $38 | $102 | $289,000 |
| Roku | $55 | $149 | $175,500 |
| Paramount+ | $47 | $131 | $198,000 |
AI-Optimized Platforms
Our AI identifies which streaming platforms drive the most revenue for your business
Cost Per Lead & Job
See exactly what you're paying per lead and booked job by channel
Live CRM Attribution
Revenue attribution tied directly to your CRM in real-time
Built for real jobs and real revenue
For home services companies, we measure OTT and programmatic through your CRM.
What We Measure
- Cost per lead
- Cost per booked job
- Revenue & ROI
- Platform performance
- Job type tracking
- Campaign attribution
Programmatic Marketing Results Overview
CRM-connected data showing foot traffic, store visits, and revenue
Performance by Streaming Platform
| Platform | Cost Per Visit | Store Visits | Revenue |
|---|---|---|---|
| Hulu | $28 | 3,240 | $398,000 |
| YouTube TV | $24 | 3,890 | $456,000 |
| Roku | $32 | 2,560 | $312,000 |
| Paramount+ | $29 | 3,150 | $378,000 |
Foot Traffic Attribution
Track which platforms drive the most in-store visits and conversions
Cost Per Store Visit
See exactly what you're paying to bring customers through your doors
Online to Offline
Connect digital ad spend to physical store revenue in real-time
Built for foot traffic and revenue
For retail locations, we focus on what drives people through your doors.
What We Measure
- Foot traffic lift
- Cost per store visit
- Visit attribution
- Online to offline
- Location performance
- Campaign attribution
Traditional Programmatic vs Mackdata Programmatic
Traditional Programmatic
- Optimized to impressions and CPM
- No CRM integration
- No visibility into booked jobs or revenue
- Generic reports with no business insight
- Spend decisions based on assumptions
Mackdata Programmatic
- Direct CRM integration
- Tracks cost per lead and cost per booked job
- Shows revenue and ROI by platform
- AI optimizes bidding based on what drives sales
- Built for home services and retail businesses
CPMs do not grow businesses. Revenue does.
If your programmatic reporting cannot show cost per lead, cost per booked job, and ROI, then budget decisions are being made without the full picture.
Lower Cost Per Lead
Optimize spend based on what actually drives conversions
Lower Cost Per Job
Focus budget on platforms that drive real business
Clear Attribution
Know exactly which streaming services work best
AI Optimization
Automatically shift spend to high-performing channels
Revenue Tracking
See real ROI attribution, not just impressions
CRM-Level Data
Connect every dollar spent to actual outcomes
How our programmatic system works
Connect Your CRM
Integrate with ServiceTitan, HubSpot, Salesforce, and other leading CRM platforms
Launch Campaigns
Deploy OTT and programmatic campaigns across streaming and digital inventory
AI Optimization
Our AI optimizes bidding based on leads, booked jobs, and revenue instead of impressions
