Programmatic Ad Agency - Improve Your Advertising ROI With Data-Driven Ads
ESB Advertising is a full-service programmatic ad agency that connects your campaigns directly to revenue. Unlike traditional agencies that optimize impressions and CPM, we integrate programmatic advertising with your CRM to track cost per lead, cost per booked job, and true ROI across every channel.
Schedule a Free Consultation Discover MackdataChoose A Programmatic Marketing Agency That Connects Ad Spend To Real Sales
Stop buying programmatic based on CPM alone. We connect OTT and programmatic directly into your CRM so you can see cost per lead, cost per booked job, revenue, and true ROI across streaming and digital channels.
Our Mackdata platform uses real-time bidding and machine learning to optimize campaigns based on actual sales data—not vanity metrics. When your ServiceTitan, HubSpot, or Salesforce records a booked job, our attribution engine traces that revenue back to the exact streaming platform, audience segment, and creative that drove it.
See How Attribution WorksCRM-Connected Programmatic Advertising Services
Every programmatic campaign we manage feeds live performance data from your business management software into our optimization engine.
OTT & Streaming TV Advertising
Deploy targeted video campaigns across premium streaming inventory including Hulu, YouTube TV, Roku, Paramount+, Peacock, and Max. Our demand-side platform relationships secure placements on the platforms your customers actually watch.
Display & Video Campaign Management
Reach audiences across display networks, mobile apps, and video publishers with data-driven targeting. We build custom audience segments using first-party CRM data combined with third-party behavioral signals.
Connected TV & DOOH Media Buying
Extend your reach beyond streaming with connected TV advertising on smart TVs and gaming consoles, plus digital out-of-home placements in high-traffic locations within your service areas.
See How Your Marketing Campaigns Actually Drive Real Leads
Request a custom analysis showing how programmatic advertising performs for businesses in your industry. We'll walk through campaign examples, attribution models, and expected cost per lead benchmarks.
Talk to Our ExpertsSee Performance The Way Your Business Actually Runs
Our dashboard pulls live data from your CRM and shows exactly what matters. Not impressions. Not clicks. Leads, jobs, revenue, and ROI by platform.
AI-Optimized Platforms
Our AI identifies which streaming platforms drive the most revenue for your business. The Mackdata engine analyzes conversion data across every channel and automatically shifts budget toward placements that generate booked jobs—not just clicks.
Cost Per Lead & Job
See exactly what you're paying per lead and booked job by channel. Track acquisition costs by streaming service, display network, creative version, and audience segment. Compare Hulu performance against YouTube TV. Measure native advertising ROI against programmatic video.
Live CRM Attribution
Revenue attribution tied directly to your CRM in real-time. The moment a customer books a service, our platform updates campaign performance data. When a deal closes in HubSpot, attribution flows back to the programmatic placement that initiated that customer relationship.
Built For Real Jobs And Real Revenue
For home services companies, we measure OTT and programmatic through your CRM. Clear data showing cost per lead, cost per booked job, and revenue by every channel you invest in.
Home Services Programmatic Advertising
Our programmatic advertising services are purpose-built for service businesses that need accountability beyond impressions. We understand the home services sales cycle—from ad impression to phone call to booked appointment to completed job.
HVAC, Plumbing & Roofing Campaign Attribution
Track programmatic performance by job type. See cost per HVAC lead versus cost per plumbing lead. Measure roofing revenue attribution from connected TV campaigns. Compare seasonal performance across service categories to optimize budget allocation year-round.
Retail Programmatic Advertising
Drive in-store traffic and e-commerce conversions with programmatic campaigns optimized to actual sales data. Track cost per acquisition, average order value, and ROAS across every channel.
Healthcare Programmatic Ads
Reach patients across streaming, display, and mobile with HIPAA-conscious programmatic campaigns. Track cost per appointment, patient acquisition costs, and revenue by service line.
Restaurant Programmatic Marketing
Fill seats and drive online orders with programmatic advertising tied to real revenue. Measure cost per reservation, cost per order, and ROI connected directly to your POS system.
What We Measure
- Cost per lead — Acquisition costs by streaming service and display network
- Cost per booked job — What you pay to generate completed appointments
- Revenue & ROI — Connect ad spend to actual dollars earned
- Platform performance — Compare Hulu, Roku, YouTube TV results
- Job type tracking — Attribute revenue by service category
- Campaign attribution — Multi-touch and last-touch models
Get Your Custom Advertising ROI Projection
Tell us your monthly ad budget and service area. We'll show you projected cost per lead, estimated booked jobs, and expected revenue based on performance data from similar home services businesses.
Schedule a Free ConsultationTraditional Programmatic vs Mackdata Programmatic
Traditional Programmatic
- Optimized to impressions and CPM
- No CRM integration
- No visibility into booked jobs or revenue
- Generic reports with no business insight
- Spend decisions based on assumptions
Mackdata Programmatic
- Direct CRM integration with ServiceTitan, HubSpot, Salesforce
- Tracks cost per lead and cost per booked job
- Shows revenue and ROI by platform
- AI optimizes bidding based on what drives sales
- Built for home services and retail businesses
CPMs Do Not Grow Businesses. Revenue Does.
If your programmatic reporting cannot show cost per lead, cost per booked job, and ROI, then budget decisions are being made without the full picture.
Real-Time Bidding Optimized to Revenue
Our AI processes thousands of bidding decisions daily using fresh CRM data. When certain audience segments show higher job completion rates, bid multipliers increase automatically. When specific streaming platforms deliver better ROAS, budget flows to maximize those placements.
DSP Performance by Streaming Platform
Access transparent reporting showing demand-side platform activity across every streaming service. See exactly which platforms drive qualified leads, which convert to booked jobs, and which deliver the strongest return on ad spend.
How our programmatic system works
1
Connect Your CRM
Integrate with ServiceTitan, HubSpot, Salesforce, and other leading CRM platforms
2
Launch Campaigns
Deploy OTT and programmatic campaigns across streaming and digital inventory
3
AI Optimization
Our AI optimizes bidding based on leads, booked jobs, and revenue instead of impressions
See the Mackdata Dashboard in Action
Schedule a live walkthrough of our programmatic reporting platform. We'll show you real campaign data, CRM attribution in action, and how our AI optimization shifts budget to your highest-performing channels.
Start Measuring Programmatic ROI Today
Stop paying for impressions. Start paying for results. Our programmatic advertising connects every dollar spent to leads generated, jobs booked, and revenue earned.
Request a Dashboard WalkthroughHow does CRM integration work with programmatic advertising?
Our technical team configures secure API connections between your CRM and the Mackdata platform. Lead data, job status, and revenue flow automatically into our optimization engine. Your programmatic campaigns improve based on real business outcomes—not proxy metrics. We support ServiceTitan, HubSpot, Salesforce, and other leading CRM platforms with typical integration taking 24-48 hours.
What streaming platforms can I advertise on?
Access the same streaming platforms as major national advertisers. Our DSP relationships provide inventory across Hulu, Roku, YouTube TV, Paramount+, Peacock, Max, Pluto TV, and Tubi—targeted to your specific service areas. We also place ads on connected TV devices, mobile streaming apps, and premium video publishers.
What budget do I need for programmatic advertising?
Most home services businesses see meaningful results starting at $5,000-$10,000 per month in programmatic ad spend. This budget allows sufficient impression volume across streaming platforms to generate statistically significant performance data. Our AI optimization becomes more effective as campaign data accumulates, typically showing measurable cost per lead improvements within 60-90 days.
How is programmatic different from Google Ads or Facebook Ads?
Programmatic advertising reaches audiences across streaming TV, connected devices, display networks, and video platforms—channels not available through Google or Facebook. While search and social ads capture demand, programmatic builds awareness by reaching potential customers during their favorite shows and content. Our CRM integration tracks how these top-of-funnel impressions contribute to leads and booked jobs over time.
