Programmatic Advertising Agency That Connects Ad Spend to Revenue
As a programmatic advertising agency, ESB Advertising helps businesses reach the right audiences across display, video, connected TV (CTV), OTT and digital out-of-home advertising. Our programmatic media buying combines audience targeting, AI-powered optimization and real-time campaign management to improve performance across every placement.
Unlike agencies that focus only on impressions and clicks, we connect campaign data to CRM activity, leads and revenue through our proprietary Mackdata platform, giving you a clearer view of which advertising actually drives business results.
Schedule a Free Consultation Discover MackdataChoose a Programmatic Advertising Agency That Measures What Matters
Programmatic advertising allows businesses to reach targeted audiences across thousands of digital advertising environments. But reaching an audience is only one part of a successful campaign. You also need to understand whether your advertising is generating qualified leads, booked appointments and revenue.
ESB combines programmatic media buying with audience targeting, campaign optimization and CRM-connected attribution. This gives businesses a clearer view of how advertising performs beyond impressions, clicks and other media metrics.
Our approach is designed to help you identify which campaigns, audiences and channels are contributing to measurable business results.
See How Attribution WorksOur Programmatic Advertising Services
ESB Advertising provides full-range programmatic advertising services designed to reach targeted audiences across the digital channels that matter most. We combine strategic media buying, audience targeting, campaign optimization and revenue-focused measurement to help businesses make more of their advertising investment.
Programmatic Media Buying
We manage programmatic media buying across display, video and digital inventory, using audience data and campaign performance to optimize placements and reach qualified prospects.
Display & Video Advertising
Reach potential customers across websites, apps and digital video with targeted display and video campaigns designed to build awareness, generate leads and drive conversions.
Connected TV & OTT Advertising
Reach households across streaming platforms and connected TV environments with targeted CTV and OTT advertising. We use audience data and campaign performance to refine reach, frequency and results.
Digital Out-of-Home (DOOH)
Extend your digital advertising strategy beyond screens in the home with programmatic digital out-of-home advertising across relevant locations and audiences.
Audience Targeting & Retargeting
Use data-driven audience targeting and retargeting to reach consumers based on relevant characteristics, behaviors and interactions with your brand.
Campaign Optimization & Measurement
We continuously monitor campaign performance and optimize programmatic campaigns around meaningful business outcomes. Through our CRM-connected approach and proprietary Mackdata platform, we can connect advertising activity with leads, booked jobs and revenue, not just impressions and clicks.
Programmatic Audience Targeting
Effective programmatic advertising starts with reaching the right audience. ESB Advertising uses data-driven targeting based on demographics, location, behaviors and online interactions to reach consumers most likely to engage and convert.
We combine audience segmentation, first-party CRM data and retargeting across display, video, CTV and OTT campaigns. Through our proprietary Mackdata platform, we connect campaign activity with CRM data to identify which audiences generate leads, booked jobs and revenue, not just impressions and clicks.
See How Your Marketing Campaigns Actually Drive Real Leads
Request a custom analysis showing how programmatic advertising performs for businesses in your industry. We'll walk through campaign examples, attribution models, and expected cost per lead benchmarks.
Talk to Our ExpertsSee How Your Programmatic Advertising Drives Business Results
Our dashboard pulls live data from your CRM and shows exactly what matters. Not impressions. Not clicks. Leads, jobs, revenue, and ROI by platform.
AI-Optimized Platforms
Our AI identifies which streaming platforms drive the most revenue for your business. The Mackdata engine analyzes conversion data across every channel and automatically shifts budget toward placements that generate booked jobs—not just clicks.
Cost Per Lead & Job
See exactly what you're paying per lead and booked job by channel. Track acquisition costs by streaming service, display network, creative version, and audience segment. Compare Hulu performance against YouTube TV. Measure native advertising ROI against programmatic video.
Live CRM Attribution
Revenue attribution tied directly to your CRM in real-time. The moment a customer books a service, our platform updates campaign performance data. When a deal closes in HubSpot, attribution flows back to the programmatic placement that initiated that customer relationship.
A Programmatic Advertising Agency Built For Real Jobs And Real Revenue
For home services companies, we measure OTT and programmatic through your CRM. Clear data showing cost per lead, cost per booked job, and revenue by every channel you invest in.
Home Services Programmatic Advertising
Our programmatic advertising services are purpose-built for service businesses that need accountability beyond impressions. We understand the home services sales cycle—from ad impression to phone call to booked appointment to completed job.
HVAC, Plumbing & Roofing Campaign Attribution
Track programmatic performance by job type. See cost per HVAC lead versus cost per plumbing lead. Measure roofing revenue attribution from connected TV campaigns. Compare seasonal performance across service categories to optimize budget allocation year-round.
Retail Programmatic Advertising
Drive in-store traffic and e-commerce conversions with programmatic campaigns optimized to actual sales data. Track cost per acquisition, average order value, and ROAS across every channel.
Healthcare Programmatic Ads
Reach patients across streaming, display, and mobile with HIPAA-conscious programmatic campaigns. Track cost per appointment, patient acquisition costs, and revenue by service line.
Restaurant Programmatic Marketing
Fill seats and drive online orders with programmatic advertising tied to real revenue. Measure cost per reservation, cost per order, and ROI connected directly to your POS system.
What We Measure
- Cost per lead — Acquisition costs by streaming service and display network
- Cost per booked job — What you pay to generate completed appointments
- Revenue & ROI — Connect ad spend to actual dollars earned
- Platform performance — Compare Hulu, Roku, YouTube TV results
- Job type tracking — Attribute revenue by service category
- Campaign attribution — Multi-touch and last-touch models
Get Your Custom Advertising ROI Projection
Tell us your monthly ad budget and service area. We'll show you projected cost per lead, estimated booked jobs, and expected revenue based on performance data from similar home services businesses.
Schedule a Free ConsultationCRM-Connected Programmatic Advertising With Mackdata
Advertising performance becomes more useful when it can be connected to what happens after someone responds to an ad.
ESB's proprietary Mackdata platform connects advertising and CRM data to provide greater visibility into the customer journey. Instead of measuring programmatic campaigns only through impressions, clicks or website activity, businesses can evaluate how advertising contributes to leads, booked jobs and revenue.
This helps businesses understand which campaigns and channels are contributing to actual business results.
Mackdata can connect with CRM platforms including ServiceTitan, HubSpot and Salesforce, allowing advertising data to be viewed alongside customer and conversion information.
Traditional Programmatic vs Mackdata Programmatic
Optimized to impressions and CPM
- No CRM integration
- No visibility into booked jobs or revenue
- Generic reports with no business insight
- Spend decisions based on assumptions
Mackdata Programmatic
- Direct CRM integration with ServiceTitan, HubSpot, Salesforce
- Tracks cost per lead and cost per booked job
- Shows revenue and ROI by platform
- AI optimizes bidding based on what drives sales
- Built for home services and retail businesses
CPMs Do Not Grow Businesses. Revenue Does.
If your programmatic reporting cannot show cost per lead, cost per booked job, and ROI, then budget decisions are being made without the full picture.
Real-Time Bidding Optimized to Revenue
Our AI processes thousands of bidding decisions daily using fresh CRM data. When certain audience segments show higher job completion rates, bid multipliers increase automatically. When specific streaming platforms deliver better ROAS, budget flows to maximize those placements.
DSP Performance by Streaming Platform
Access transparent reporting showing demand-side platform activity across every streaming service. See exactly which platforms drive qualified leads, which convert to booked jobs, and which deliver the strongest return on ad spend.
How Our Programmatic Advertising Agency Works
1
Connect Your CRM
Integrate with ServiceTitan, HubSpot, Salesforce, and other leading CRM platforms. This connection allows our AI to optimize based on lead quality, job completion rates, and customer lifetime value.
2
Launch Campaigns
Deploy OTT and programmatic campaigns across streaming and digital inventory. Our media buyers secure premium placements while our creative team produces video and display assets.
3
AI Optimization
Our AI optimizes bidding based on leads, booked jobs, and revenue instead of impressions. Every hour, the Mackdata platform analyzes fresh performance data and adjusts programmatic bidding strategies across all active campaigns.
See the Mackdata Dashboard in Action
Schedule a live walkthrough of our programmatic reporting platform. We'll show you real campaign data, CRM attribution in action, and how our AI optimization shifts budget to your highest-performing channels.
Start Measuring Programmatic ROI Today
Stop paying for impressions. Start paying for results. Our programmatic advertising connects every dollar spent to leads generated, jobs booked, and revenue earned.
Request a Dashboard WalkthroughHow does CRM integration work with programmatic advertising?
Our technical team configures secure API connections between your CRM and the Mackdata platform. Lead data, job status, and revenue flow automatically into our optimization engine. Your programmatic campaigns improve based on real business outcomes—not proxy metrics. We support ServiceTitan, HubSpot, Salesforce, and other leading CRM platforms with typical integration taking 24-48 hours.
What streaming platforms can I advertise on?
Access the same streaming platforms as major national advertisers. Our DSP relationships provide inventory across Hulu, Roku, YouTube TV, Paramount+, Peacock, Max, Pluto TV, and Tubi—targeted to your specific service areas. We also place ads on connected TV devices, mobile streaming apps, and premium video publishers.
What budget do I need for programmatic advertising?
Most home services businesses see meaningful results starting at $5,000-$10,000 per month in programmatic ad spend. This budget allows sufficient impression volume across streaming platforms to generate statistically significant performance data. Our AI optimization becomes more effective as campaign data accumulates, typically showing measurable cost per lead improvements within 60-90 days.
How is programmatic different from Google Ads or Facebook Ads?
Programmatic advertising reaches audiences across streaming TV, connected devices, display networks, and video platforms—channels not available through Google or Facebook. While search and social ads capture demand, programmatic builds awareness by reaching potential customers during their favorite shows and content. Our CRM integration tracks how these top-of-funnel impressions contribute to leads and booked jobs over time.
