ESB and Michael and Son Win the Washington Business Journal’s “Marketing Campaign of 2016”
Michael & Son Services’ Super Bowl ad featuring former Heavyweight champ Mike Tyson found itself in good company as the winners of the 2016 Washington Business Journal’s Marketing Campaigns of year! The ESB produced commercial won this year’s top honors along with GEICO, Hilton Worldwide and Lockheed Martin. While the Mid-Atlantic region is aware of Alexandria-based M&S’ super bowl commercial campaigns over the years, the humor and creativity from last February’s Super Bowl.
spot has garnered a lot of excitement! Ever since it ran we have really been cleaning up in the media exposure and hardware departments. In addition to multiple awards there have been numerous articles in local and national press including pieces in USA Today, Sports Illustrated and The Washington Post.
The theme of the jingle (“If you can’t, we can.”) was the highlight of the spot when Tyson climbed into the ring to help his tired son. When he couldn’t do it, big Mike stepped in to deliver the big knock-out punch!