Great strategy for Michael and Son commercial by ESB Advertising Agency
Local plumbing, heating, and air conditioning company came to ESB to increase its visibility. ESB helped bring a unique and easy-to-remember jingle to life with these commercials. The commercials were segmented into two 15 second clips to increase the number of times consumers are exposed to the jingle and the company name. ESB has successfully transformed the names of many companies into common household references- important for any local business to make an impact on the market!