July 17, 2018
The Trials & Tribulations of Common Conversion Tracking
As digital marketers, we’ve all been there. You’re walking into a recap meeting with a…
July 10, 2018
The Battle of TV Ratings: Measurement Changes in 2018
The power of traditional television in advertising continues to remain highly relevant and beneficial, helping…
July 3, 2018
Optimization Super Tools: Multivariate & A/B Testing
Great data is at the heart of any new digital advertising launch. While it is…
June 19, 2018
Auto Dealerships Finding Opportunities on Facebook
For decades auto dealerships have relied on traditional media to showcase their lot inventory, waiting…
June 12, 2018
Intro To GDN: Google Display Ads
The Google Display Network, (or “GDN” as many advertisers call it), is one of the…
June 5, 2018
The One Video Your Brand Is Missing
The rise in online video has been astronomical. In 2018 81% of marketers reported using…
May 29, 2018
Why Use a Media Buying Agency?
If you are considering purchasing media directly from the source like a radio station, TV…
May 22, 2018
Marketing Funnel – All You Need to Know
Anyone who has explored the world of marketing has come across “funnel” a few times.…
